UX to Thrive in 2024

2024 is a great year to be in the UX field! Forbes has listed UX as one of the “In-Demand Skills That Will Help Boost Your Résumé In 2024” ! 🎉 Woot!

This shouldn’t be a surprise to anyone. As businesses have become more aware of UX and the benefits of hiring someone with UX skillsets, we have become more popular.

However, there is still the stigma that UX designers “just make things look pretty.” This misconception has resulted in many layoffs disproportionately affecting those in the field of UX. As businesses gain a deeper understanding of UX, they’ll discover that aesthetics is merely the surface of the extensive skill set that UX encompasses.

My hope for UX being featured on the Forbes list is that businesses are recognizing the significant cost-saving and revenue-generating potential associated with hiring a proficient UX team In fact, a study done by Forrester in March of 2023 found that every dollar invested in UX brings $100 in return — that’s a staggering 9900% ROI.

Crazy right?

So maybe UX designers shouldn’t just be your #1 hiring priority in 2024, but should also be the LAST to be laid off if you want your company to thrive!